You need more visits from the shoppers you already have.
There is a powerful way to win those visits, one that works alongside the promotions you're already running. No additional spend. No new tech. Just new loyal customers.
Frustratingly difficult to reach. Fickle in their loyalty. And your most valuable growth opportunity.
Because their visit decision is already close, small changes in how your promotions land can tip it in your favor — week after week. That's where the growth is.
For secondary shoppers, the decision to visit your store sits right on a tipping point. Small tweaks to your existing promotions can shift more visits your way.
What kind of tweaks?
Nuanced changes to the shopper experience, messaging, and content of your promotions can increase engagement and response, winning more visits. These changes take advantage of unseen human forces rooted in neuroscience.
Consider friction... the amount of effort required to take advantage of a promotion:
Loyal shoppers push through it. Their minds are already made up.
Secondary shoppers are easily deterred. For those on the fence, the slightest friction can stop a visit in its tracks.
Friction is just one of many human forces at play in every promotion you run. Understanding and leveraging those forces for your benefit is what we do.
It's not rocket science.
It's brain science.
Promotion Engineering™ is our method for channeling human forces to optimize promotional engagement and response at the individual shopper level. It draws on neuroscience and human behavior insights to reduce the friction that suppresses response and to strengthen the forces that amplify it.
No change to your pricing or promotional offers. No new technology. No incremental spend. Just better engagement and response from the promotions you're already running.
Individually, each ad offer is designed to move the promoted item... We engineer them collectively to trigger a shopper visit.
Each offer in your weekly ad has some visit-driving power on its own, but not enough to bring anyone through your doors by itself. We curate 8 to 10 of those CPG-funded offers into a single, personalized package, built around what gives each shopper a reason to choose your store this week. Together, these offers deliver something none of them could alone, funded entirely by the CPG investment already in place.
We go well beyond offer relevance, triggering a FOMO response that drives unplanned store visits.
Curious whether Promotion Engineering can help you?
Get a free, personalized Promotion Engineering™ assessment.
Promotion Engineering™ is a bolt-on to what you're already doing.
We turbocharge your existing promotions.
We don't change your promotions. We change how shoppers respond to them.
Runs alongside your existing stack. No change to your systems, your team, or your promotional calendar.
Test it on your secondary shoppers first, then decide. You see results before you scale.
Built for the compliance requirements you already have. No new data exposure. No new risk.
Directing human forces requires no new incentive spend. No deeper discount. No margin given away to fund the win.
No new incentives means no variable cost per incremental visit won.
That's the arbitrage.
The program pays for itself quickly. After that, every incremental visit is pure profit. You get steady growth as secondary shoppers build loyalty without any additional discounts.
Take advantage of a free assessment of the human forces affecting your current promotional ecosystem.
Book Your Free AssessmentNo product demo. No sales pitch. Just a strategic conversation about the hidden forces affecting your promotions.
The conversation is free. The insights are priceless.